Unlimited contacts
Every customer you've ever served, on the platform, with no per-contact charge.
You load the whole database — the dormant ones, the once-offs, the maybes — without the bill moving.
You stop pruning your own customer list to keep a subscription down. Nobody gets deleted for not being worth a few rand a month, and the contact you nearly cut turns out to be next year's biggest job.
Never delete a customer to save money again.